The end of 2017 and the beginning of 2018 have undeniably heralded a pivotal moment for the international women’s movement. What with the recent sexual harassment scandals involving key figures such as the American film producer Harvey Weinstein and sports coach to the stars Larry Nassar, the world is gradually waking up to the everyday injustices faced by women. What these high-profile cases demonstrate is that even women in positions where we might consider them to be, to a certain degree, untouchable are affected by the suffocating embrace of a society based on patriarchal values.
In recent months, the world has borne witness to the emergence of popular social media hashtags such as #TimesUp and #MeToo that aim to promote female solidarity in the face of aggressive misogyny, particularly in the workplace where men in positions of power are able to take advantage of their more vulnerable female colleagues. In 2017, hundreds of accusations of sexual harassment and assault were leveled against the film production giant Harvey Weinstein, sending shock waves throughout the Hollywood industry. In sport, Larry Nassar has been accused of sexually assaulting hundreds of female athletes, many of them underage, with more than 265 women testifying to that effect. Even the U.S. president Donald Trump has been branded a misogynist due to his consistently offensive and inflammatory comments about women dating back to the 1980s. Some have compiled them to exhibit them in a way that demonstrates just how alarming his attitude towards the Second Sex actually is and how his hostility towards women goes far beyond his “grab ’em by the pussy” interview, most commonly undermining a woman’s political or professional capability and giving his unsolicited opinions on her appearance.
Despite these scandals, however, the women’s movement has undeniably made significant progress, noticeably in the UK and the US among other countries that should not be overlooked. We have reached a key turning point where women’s voices are increasingly being made to matter as the Weinstein case only serves to demonstrate. Where these same victimized women would previously advised to remain silent, they are encouraged to speak up, slowly challenging and dismantling the crippling attitude of the past. Nowadays, there is more of a zero-tolerance policy to unacceptable behavior, crucially manifesting itself in the way that women are able to identify and challenge discriminatory behavior. What once might have been dismissed as par for the course, in line with the philosophy of ‘boys will be boys’, is being treated with the urgency and severity it truly merits, which indicates a profound cultural shift in our perception of what is means to be female. We, as women, have intrinsic value and agency which should be reflected in all areas of our personal and professional lives, many now prepared to publicly name and shame those who seem not to have got the memo. Since then, we have seen what has been termed the ‘Weinstein Effect’, with many more cases of similar misconduct coming to light after the landmark case opened the jar to a giant can of worms.
While this loosening of tongues is clearly a step in the right direction, it has some unpleasant side-effects, the principal one being that it shatters the comfortable illusion that feminism is becoming unnecessary, even obsolete in a society that pays lip-service to equality. All of these horrific and disturbing cases shine the spotlight on what we’d rather not see or acknowledge, that being the unsolved problem of gender inequality. In January, it emerged that a men-only event took place in London hosted at the President’s Club, dubbed “the most un-PC night of the year”. Hostesses were required to wear tight-fitting black dresses and heels to cater to powerful male businessmen, many of whom were accused of inappropriate behavior towards the women present. The flurry of news stories that came afterwards were shocking, many incredulous that this type of behavior and culture are still around in 2018, though should we really be so surprised? To look on the bright side, however, while the event itself shows how long the journey ahead still is, the public outcry that succeeded it shows just how far we have come.
Now, the conversation needs to translate into the lives of everyday women. So far, the debate has arguably been dominated by a select group, namely wealthy white Western women who, while they may be doing great work, are not representative in any way of all women and the huge variety of difficulties that they face. It will take much more than a privileged few who have little to lose donning expensive and glamorous black gowns and tweeting a few hashtags to really change things. We need to recognize the vital importance of intersectional feminism as it is the only way to truly support and further the interests of all women, particularly across racial and gender divides. The actress Rose McGowan, for example, has recently been criticized for failing to acknowledge this diversity of experience, a classic case of denying the problem exists if it doesn’t exist for her, though it most certainly does. White women, for instance, have benefited most from affirmative action, the playing field far from level for women of color. Liv Little, the founder and editor in chief of gal-dem magazine puts it well in a Guardian article, asserting that:
“We need to start by trying to empower the women with the biggest number of intersections, rather than white, middle-class women, who probably have the fewest gaps when it comes to their opportunities versus those of white men. We need to do better when it comes to the inclusion of trans women’s experiences and those of women who are not cis and able-bodied.”
So far, the spotlight has been on a select number taking to social media and other campaigning platforms, though this is only the tip of the iceberg. The Guardian shines light on standout cases around the world, with Spanish women going on strike for the day to mark International Women’s Day. Hundreds of South Korean women are taking to the streets wearing black to support the #MeToo movement in Seoul. Thousands of female aid workers across the world have composed an open letter to push for reform in the sector.
So, this International Women’s day, while we should recognize and be proud of the progress that has and is being made, we must also acknowledge that there is still a long way to go. It would be utterly premature to pat ourselves on the back as there are still still formidable obstacles for ordinary women to overcome across intersections such as race, class, sexual orientation and gender identity. While things might have improved for a portion of the population, there are still many for whom this apparent progress is still not being felt. Today should be a celebration of all women and of how far we’ve come, but also a reminder that there is still a hell of a lot to push on with.
What with the internet and social media, the society we are currently living in nurses a culture of oversharing. We now share everything, including our bodies, tastes, habits and histories; nothing really is taboo. Without a second thought, we let those we know, our ‘friends’ or followers, what we’re reading, eating, where we’re going and what we’re buying. At face value, this may seem harmless though there is plainly a sinister undercurrent to this seemingly innocuous habit.
More and more, we offer up our personal information to be consumed by others, the essence of the issue lying in the fact that all of our actions have become performative and about marketing, be it a service, product or most often ourselves. Though this fascination with the intimate details of people’s lives is nothing new, this “narcissism epidemic”, as The Guardian refers to it, can be traced to the rise in popularity of reality TV, from shows like The Real World to Big Brother to Keeping Up With The Kardashians which glamorized the minutae of the everyday and gave audiences a taste for ever more in-depth access to peoples’ lives.
Effectively, sharing everything about ourselves on social media creates a ‘cult of the self’ where the ordinary and banal is made exciting with the automatic assumption that others are interested to hear about it. Scrolling through my Facebook feed, I see incredibly personal posts about chronic illnesses, people opening up about their sexuality and generally filling us in on almost everything, even what they had for lunch. Though there are undeniably positive aspects to this honestdirect approach to sharing, my first impression is that it indicates a fundamental insecurity, a fragility where we look outwards for affirmation and approval rather than inwards.
This apparent self-confidence actually masquerades as insecurity as we are totally dependent on others in how we see ourselves. Though we might share some good news that we are excited about, such as a pregnancy or a promotion at work, by putting it on social media we are also seeking approval from our audiences. So often is it the case that someone will share a photo of themselves that they feel confident about, only to remove it days later because it hasn’t accumulated the right amount of likes to justify its being on their profile. The phenomenon is entirely different to self-love as rather than looking inwards and being content with oneself one must look outwards to achieve a similar degree of satisfaction.
Earlier this month, Anna Freedman wrote an interesting piece for Dazed and Confused magazine about the Kylie Jenner’s decision to delay releasing news of her pregnancy until after the birth of her daughter Stormi. Freedman writes of how the young woman’s decision was “a masterclass in how to publicly strategise the private and intimate phenomenon of motherhood”. Much like the oversharing that has proved so profitable for her family, Kylie Jenner has now shown how “privacy and intimacy can be employed as skillful marketing tactics”. Even privacy is now a marketing tool, though it is important to remember that this ‘privacy’ swiftly came to an end after the birth when an 11 minute video was shared chronicling her journey through pregnancy to mollify fans who felt they had been kept in the dark. Kylie Jenner is only one of many who have shown that online performance now knows no bounds, promoting the idea that the key to success lies in the ‘share’ button.
Like all things, though, it’s not all bad; undeniably, there are some positives to this direct approach to social media. Things that were once taboo, such as medical or mental health conditions, for example, are more widely discussed. Similarly, sharing platforms can be used to find like-minded people or those that you identify with, the internet often acting as a space for marginalized groups, such as the LGBT community, to come together. We are becoming more and more confident with expressing ourselves and, in this way, wearing our hearts on our sleeve, though while this approach may be direct it is not necessarily honest. Though we might share a lot about ourselves, we share carefully and choose exactly what we want people to know or to see to align with how we want to be perceived.
In sharing intimate details of our everyday lives, it is no surprise that studies show that narcissistic traits are becoming more common and more pronounced, particularly among young people who are the principal users of these sharing platforms.
The graph shows the Narcissistic Personality Inventory score set against the year, gleaned from an online self-test, it being clear that there has been a definite rise in narcissistic traits in recent years. This trend is clearly only likely to continue in a society that tells us that everything we do is fascinating and that everyone would like to hear about it. Zoe Williams again puts it well writing for The Guardian as she sums up the belief as “once you are important enough, nothing is mundane”. In sharing everything about our lives, we are hoping – consciously or not – to obtain some kind of approval or reassurance about ourselves that is undoubtedly a hugely unhealthy habit. TIME magazine recently ran an article that links poor mental health to social media usage, particularly of Instagram, accounting for higher levels of depression and anxiety based on poor self-esteem. When we log in to our social media accounts, we are bombarded with stories of our friends going out or on holiday, news of their successes and photos showing just how attractive they are, inevitably leading to negative comparison making about ourselves.
So much of this oversharing is borne out of the need to market oneself – so telling about the society that we live in. Nowadays, the individual is king, a philosophy that breeds the need to market oneself to succeed. According to Jean Twenge, joint author of The Narcissism Epidemic, “Economic prosperity does seem to be linked to individualism” partly explaining the boom in sales of products marketed and advertised over social media and sharing platforms, particularly Facebook, Instagram and Youtube. On sites such as these, people become a highly lucrative brand, the Kardashian sisters evidently a case in point. On Friday, he BBC reported that Kylie Jenner’s decision to tweet that she no longer uses Snapchat regularly “wiped $1.3bn (£1bn) off Snap’s stock market value”, an indication of how interlinked the personal and financial are in our heavily digitized modern society. Zoe Williams writes insightfully of how the careful curation of our social media accounts creates “a competitive culture in which asserting one’s difference, one’s specialness, is the bare minimum for being market-ready.”
Oversharing and self-branding is now an ingrained a part of our everyday, bleeding into our all aspects of our lives including our personal relationships and work life; suffice it to say, it is difficult to know how to adopt healthy digital habits that preserve and promote mental well-being for the future. Mark Zuckerberg, CEO of Facebook, recently announced that the site would be working to prioritize “more meaningful social interactions” over paid-content like media articles or advertising as “We[they] feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being”. TIME mentions a report on social media usage conducted by the UK’s Royal Society for Public Health which “recommends the introduction of a pop-up “heavy usage” warning within these apps or website” which seems to have considerable popular support.
Regrettably, neither of these proposed solutions adequately seem to tackle the multifaceted and vastly complex underlying issue, though this is hardly surprising. Perhaps, along with policy changes and the actions of major corporations and civic bodies, it will really take the will of the people who use these platforms for any meaningful change to take place. Maybe rather than living our lives as open books, privacy might replace oversharing as the new social media trend, as unlikely as the prospect may seem. With all this uncertainty, it seems that all we can really do is think before we share and wait and see.