It was only after a friend pointed out that my wardrobe was slowly beginning to look like a collection of cast-offs from from Clueless that I really considered how much I love the colour pink. Dusky, pale and delicate, I can safely say that I am going through my pink phase now as an adult, having missed out on one as a so-called ‘tomboy’ child. Though it is arguably a much misunderstood colour, I would like to come to its defence against popular opinion to maintain that the colour pink is an empowering symbol of the feminine that I, as a female, am proud to show off. In abstract, pink has far more positive connotations than one might originally think; psychologically speaking, for instance, it is associated with tenderness, love and compassion, hugely important and valuable characteristics for anyone to possess. We are doing ourselves a disservice by disassociating these qualities with masculinity, carelessly conceiving of gender in binary categories with little thought to the effect on the mental health of those exposed, young children being particularly vulnerable to such black-and-white thinking.
Admittedly, pink can indeed be representative of an unhealthy version of femininity, particularly in regards to the way that products and lifestyles are marketed to young people. It is no coincidence that pink gender-oriented products are intended for girls and often endorse a problematic interpretation of what it means to be feminine, the emphasis placed on passivity and unassertiveness, even fragility by implication. The industry is dominated by of princesses, unicorns and plastic babies, only furthering the promotion of the values listed above. In recent years, there has been much coverage of the issue of prescribing lifestyles and behaviours on the basis of biological sex, often to the detriment of mental health and self-image. Arguably, however, it is not pink that is the problem, but society’s perception of the nature of femininity, it being entirely possible to reclaim this misunderstood colour to be a symbol of empowerment and strength rather than humility and submissiveness.
Pink is the colour of Japan’s world famous cherry blossom or ‘sakura’ which draws visitors from all over the world to admire its beauty and transience. Pink is the colour that flooded my cheeks after my recovery from life-threatening anorexia, a signifier of my regained strength and health. Indeed, pink is the colour that the thousands of women chose to wear as hats at the 2017 Women’s March in Washington, the largest single day rally in the history of the US that united women across boundaries of gender, race, sexuality and religion. In the past, even, pink was a colour intended for boys as it was the more ‘vibrant’ shade said to denote strength and vigour.
What symbols represent is relative and often determined by one’s cultural reference point, hence there a flexibility to them that allows for diversity of meaning. Contrary to Western ideas about the benevolent sun and the “jealous” moon, for example, the Bacongo of Angola believe, according to Jogn S. Mbiti, ”the moon is the place of coolness and happiness where good men go after death; and the sun is the place of punishment for the wicked”. Naturally, symbols often have a flipside, much like the colour pink as a symbol of femininity; yes, as a female I can be empathetic, I can be tender, I can be caring but I can also be vibrant, full of strength, love and self-belief.
It’s possible, then, that pink is so divisive a colour because it is a symbol of the conflicted and complex way women are viewed in society. Socially, pink has become representative of the feminine whether you like it or not, making the issue about how this symbol is to be interpreted. Yes, it can have a crippling and detrimental impact on the way women see themselves and their purpose in life when it is aligned with crippling and detrimental views about the role of women. In like manner, it becomes empowering then it is interpreted as encompassing all of the positive aspects of femininity.